Creation of innovative services is not imagined today, without the user experience as an essential part in its development. Does not matter the look of your product or service if users do not know how to interact with it. Moreover, they should enjoy that interaction. This makes user experience be a core business of any company.
David del Val – CEO, Telefónica I+D
Our Master in User Experience is the best way to adquire a profesional qualification in one of the most sought disciplines within the industry of digital content and usability. ESNE and Telefónica I + D, a pioneer company with user experience teams, have jointly developed the structure and program of the Master, with which it seeks to respond to the growing demand for specific trained professionals in UX.
Expected students are, primarily, designers and product and market researchers, as well as engineers, computer or marketers. With an innovative and practical methodology that encourages active participation (learning by doing), multidisciplinary teams have been created by mixing different profiles, in order to develop a common project in user experience from different professional perspectives.
In this sense, we offer two cutting-edge technology workspaces (labs) where students can work on their projects: the User Experience Lab Telefonica and CEEIC- Entrepreneurship and Employment Center for Creative Industries ESNE.
DIRECTOR: PhD. Delfina Morán and Mari Paz Madrid
ACADEMIC TYPE: Presential with the possibility of providing some modules in blended format
CREDITS: 60 ECTS
SCHEDULE:Wednesday, Thursday and Friday in the afternoon (always compatible with professional activity)
DURATION: 10 months. October to July
PLACE: ESNE (Avda Alfonso XIII, 97; Madrid) and specific classes UX LAB Telefónica I + D (Gran Vía, 28; Madrid)
"User experience design determines the value of a communication service and the quality of experience for users. Compared with physical products, communication services are experiences, not things. Interaction design deals with intangible processes and services that cater to the preferences and needs of the individual"
John Thackara, expert usability and innovation designer