Bachelor of Arts in Multimedia and Graphic Design

The main purpose of ESNE is to train tomorrow's professionals to be able to develop complex projects such as branding, publishing projects, and product packaging, among others.

Graphic designer is a key player between a brand or company and its potential costumer. From the point of view of different concepts, ideas and tools management, graphic design can be considered one of the most transversal disciplines within the field of creativeness.

Currently, the market demands a type of designer who is multidisciplinary with research skills and is highly adaptable when it comes to concepts and ideas processing, and to development of innovative and efficient communication tools.

Increasingly, graphic design involves the use of a wide variety of tools and techniques. In this regard, it is especially interesting that students can respond to a briefing by managing knowledge from different areas such as Photography, Art Direction, Web, Motion Graphic, etc. This type of projects will enable students to develop highly creative concepts and to apply them in different communicative actions.

The existence of different training strategies alongside the wide range and high specialization of our degrees allow ESNE to teach different working methods. In this manner, our students are given a solid training regarding our degrees, preparing them to work in any of the fields of graphic design and visual communication.

Accordingly, our students are formed from a methodological perspective that broadens the horizons of their knowledge, not only in subjects such as the history of design, marketing and audiovisual communication, but puts in place mechanisms of creative development that adapt to the needs of all types of customers and sectors, both traditional and modern.

DURATION: 4 years
DEGREE: Bachelor of Arts in Multimedia and Graphic Design
DEGREE DENOMINATION: Graduate in Multimedia and Graphic Design
KNOWLEDGE AREA: Arts and Humanit
MODALITY: Presential
CENTER: UNIVERSIDAD CAMILO JOSÉ CELA. Facultad de Ciencias Sociales y de la Educación
CENTER: ESNE – Madrid
CREDITS: 240 ECTS
COORDINATOR: PhD. Juan Carlos Gaulí
N. GRADUATES: 8
N. DOCTORS: 17
PROSPECT STUDENTS: 60
LANGUAGE: SPANISH
TIMETABLE: 1º and 2º: Monday to Friday 9.00 am to 1.00 pm; 3º and 4º: Monday to Friday 3.00 pm to 8.30 pm

Course Curriculum


Course Curriculum for the Bachelor of Arts in Multimedia and Graphic Design at ESNE, University School of Design, Innovation and Technology, a centre affiliated with Universidad Camilo José Cela (UCJC).

First Year
Course ECTS
History and Theory of Graphic Design (1st sem.) 6
Fundamentals of Creativity (1st sem.) 6
Theory and Practice of Colour (1st sem.) 6
Technical Drawing (1st sem.) 6
Artistic Drawing (Annual) 12
English I (2nd sem.) 6
Art History I (2nd sem.) 6
Digital Design I: Vector Design (2nd sem.) 6
Digital Design II: Digital Treatment of Images (2nd sem.) 6
Subtotal: 60
Second Year
CourseECTS
Project Workshop I: Corporate Identity, Signage and Packaging (1st. sem.)6
Typography and Calligraphy (1st. sem.)3
Audio-visual Communication (1st. sem.)6
Art History II (1st. sem.)6
Interactive Design (1st. sem.)6
English II (2nd. sem.)6
Illustration and Comics (2nd. sem.)6
Perception Psychology (2nd. sem.)3
Editorial Design and Layout (2nd. sem.)6
Fundamentals of Web Design (2nd. sem.)6
Photography (2nd. sem.)6
Subtotal: 60
Third Year

Course

       ECTS

Applied Legislation (1st. sem.)

3

3D Info-graphics (1st. sem.)

6

Applied Storyboarding and Screen playing (1st. sem.)

6

Web Design (advanced) (1st. sem.)

6

Projects Workshop II: Editorial Products (1st. sem.)

6

Professional Practice (Annual)

15

Sociology and Marketing (2nd. sem.)

3

3D Modelling (2nd. sem.)

6

Products, Markets and Advertising (2nd. sem.)

3

Advertising Video Editing (2nd. sem.)

6

Subtotal: 60

Fourth Year

Course

ECTS

Merchandising y Interactive Marketing (1st. sem.)

3

3D Animation (1st. sem.)

6

Web layout with Style Sheets (1st. sem.)

3

Artistic Direction (1st. sem.)

3

Packaging (1st. sem.)

3

Publicity and Graphic Pieces of Communication (1st. sem.)

3

Final Project (Annual)

18

Products Delineating (2nd. sem.)

3

Digital Postproduction (2nd. sem.)

6

Animation Programming (2nd. sem.)

6

3D Advanced (2nd. sem.)

6

Subtotal: 60

Total ECTS in the Course Curriculum: 240 ECTS: European Nomenclature to define hours of study.

Career Opportunities


There are job opportunities in all types of businesses across all industries, but especially in design studios in any field including corporate image, product, digital content, publishing, packaging, etc.

  • Branding Design
  • Web Design, Tablet and Smartphone App Design
  • Packaging Design
  • Advertising Design
  • 2D /3D Design and Modelling
  • Textile & Print Design
  • Photography
  • Digital Art
  • Art Direction
  • Motion Graphics
  • Illustration
  • Positions in Marketing Agencies and/or Departments
  • Webmaster
  • Interactive Development